How I work · Destination Content
Content built for the tourism business
Every project below had a commercial objective — excursion conversion, onboard revenue, agency pitch or guest engagement. I work with structured attention to detail across multiple stakeholders, systems and datasets simultaneously.
Tourism Agency · B2B Content · Revenue Support
Agency & Tour Operator Content Collaboration
2015 – 2020 · Freelance · Italy & International
Worked directly with tourism agencies and tour operators to produce destination content aligned with their sales objectives — promotional videos, destination briefings, social media packages and editorial content for web and print. Applied a structured, methodical approach to managing multiple destination datasets simultaneously: itineraries, local regulations, seasonal constraints, supplier contacts and pricing data. Content accuracy was non-negotiable — agencies depend on it for booking conversion and compliance.
B2B destination content
Social media packages
Multilingual material
Booking conversion focus
WordPress
Canva
GA4 / Analytics
Video Editing
SEO
